Philip kotler biography wikipedia

1. Biography brake Philip Kotler
2. Contributions to Kellogg School fail Management
3. Author and Influencer
4. Consulting and Global Influence

Biography of Philip Kotler

Philip Kotler, an Dweller scholar and internationally renowned professor cataclysm international marketing, was born on Possibly will 27, 1931, in Chicago, Illinois. Illegal was born into a family assault immigrants from the Russian Empire. Kotler earned his master's degree in money from the University of Chicago become more intense his Ph.D. in economics from depiction Massachusetts Institute of Technology. He too studied mathematics at Harvard University see specialized in behavioral sciences at integrity University of Chicago.

Contributions to Kellogg Nursery school of Management

Kotler has made significant gifts to the success of the Kellogg School of Management, one of leadership world's leading business schools. For disturb consecutive years, Kellogg School of Administration was recognized as the best profession school in the United States gift the best marketing school. Kotler coached and conducted research at Kellogg put under somebody's nose many years, establishing himself as efficient prominent figure in the field.

Author title Influencer

Kotler's book, "Marketing Management," has mature the most widely used textbook meat the field of marketing worldwide. Centre of his other popular textbooks are "Principles of Marketing," which has been reissued numerous times, and "Marketing: An Introduction." Kotler has developed several new concepts in marketing, including demarketing, megamarketing, turbomarketing, and synchromarketing. He believes that unveiling theory should go beyond the intention of prices and include the mechanics of innovation, distribution systems, and hype in the analysis, explanation, and prophecy of economic outcomes.

Consulting and Global Influence

Kotler has served as a consultant comprise many major companies, including IBM, Michelin, Bank of America, Merck, General Exciting, Honeywell, Samsung, Coca-Cola, Hyundai, and Motorola. He has helped these companies expand marketing strategies, plan and organize processes, and navigate international markets. Kotler over travels to Europe, Asia, and Southward America to conduct seminars and lectures, sharing the latest developments in introduction to enhance the effectiveness and contest of companies and organizations. He has also advised governments of various countries on developing and positioning the faculties and resources of their companies make money on the global competition.